"How to create effective Marketing Plan in your company" Training

Submitted by ipmiwm on 20 December 2010 - 10:24pm
Tuesday, 1 February 2011 - 9:00am - Wednesday, 2 February 2011 - 6:00pm

                               I.                        Topics:
How to create effective Marketing Plan in your company

                            II.                        Duration
2 (two) days

                         III.                        Introduction
Having a marketing strategy can be the life or death of a business. It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times.

                          IV.                        Objectives

- To provide knowledge & skills in research, audit, and analysis of marketing information

- To create persuasive & realistic plan for each function

- Define the concept and scope of strategic marketing.

- Understand the process of strategic planning.

- Apply the techniques used in preparing the strategic marketing plan.

- Develop the components of strategic marketing planning.

                             V.                        Course Outline

a.   The Marketing Concepts

b.  Scope and Functions
The Marketing Mission

c.   The Business Situation Analysis 

d.  SWOT Analysis
The Competitive Analysis
Environmental Analysis
Strategic Marketing Goals

e.   Long Term Goals Vs. Short Term Goals
Considering Different Strategic Alternatives

f.     Analyzing Different Marketing Strategies
Selecting the Best Strategy
Developing the Marketing Action Plan

g.   Objectives Setting Plan 
Activities Schedule
Human and Financial Resources Allocation
The Actual Writing of the Marketing Plan

h.  Implementing the Marketing Plan

i.     Developing Standards and KPIs
Control Mechanisms

                          VI.                        Who should attend?

- Marketing manager, sales manager, human resource manager, logistics manager, finance & accounting manager

- Any functional manager interested in the subject

                       VII.                        Teaching methodology
Lecture and case study

                    VIII.                        Investment
Rp 2,500,000.-

                          IX.                        Prerequisite:
N/A